Digital Marketing

Course Duration: 3 months

Internship: 2 months​

Digital marketing utilizes online channels and tools to reach and engage target audiences, including website optimization, content creation, social media marketing, email campaigns, paid advertising, and analytics for performance tracking and optimization

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In This Course You Will Get

  • Daily 2 Hrs Practical Training (Offline)
  • Project Assignments
  • Freelancing and Business
  • Start-up training
  • Interview & Personality Training
  • Internship Facilities 100% Job Placement Guarantee

Course Modules

–Highlight the importance of branding in digital marketing.

  • Explain how effective branding can help businesses stand out in a crowded market.
  • Discuss strategies for building a strong brand identity online.

–Analyzing case studies of successful companies in various industries

  • Conducting market research and competitor analysis
  • Identifying opportunities and challenges in different market segments

Defining target audience personas based on demographics, interests, and behaviors

  • Conducting market research to understand audience needs and preferences
  • Creating effective marketing strategies tailored to target audience segments

–Introduction to graphic design principles and tools

  • Basics of video editing for creating engaging content
  • Hands-on exercises to create visually appealing graphics and videos

 

Setting up an e-commerce website using Shopify or WordPress

  • Customizing website themes and layouts
  • Optimizing website performance for user experience and SEO
  • On-page and off-page SEO techniques for improving website ranking
  • Keyword research and content optimization strategies

 

  • Creating and optimizing social media ad campaigns
  • Analyzing ad performance and optimizing for better results

 

  • Introduction to Google Ads platform and campaign setup
  • Optimizing ad campaigns for maximum ROI

 

  • Pricing strategies, product positioning, and promotion tactics
  • Case studies on successful product launches and marketing campaigns

 

  • Building partnerships with influencers and affiliates
  • Managing affiliate programs and tracking performance metrics

 

  • Leveraging WhatsApp for marketing and customer engagement
  • Automation tools and strategies for effective email and WhatsApp marketing